In early December Saugus Iron Works National Historic Site and Eastern National joined forces to host the site’s very first off-season open house and pop-up shop. Dubbed “Broadhearth” after the large colonial revival house that artist Wallace Nutting built, the pop-up was designed to highlight Nutting’s former showroom while welcoming guests to experience Saugus Iron Works during a time of year that the site would typically be closed to the public.
“The Broadhearth pop-up was a fun, creative experience for the staff involved and provided added fun to the holiday period,” reports Paul DuPrey, Saugus Iron Works Superintendent. Furthermore, exploring the possibilities for a Broadhearth brand “will improve how the NPS and Eastern National interpret significant elements of the Colonial Revival Movement history.”
In addition to enhancing visitor experience, weekend sales for the Broadhearth pop-up at Saugus were especially strong for the small historic site. Eastern National Unit Manager James Gilligan shared that “The future plan is to display the space when Saugus reopens [for the regular season] in 2018, bringing the spirit of the Colonial Revival to this space to help promote the house and its tours.” The Saugus Ironworks and Eastern National teams look forward to future collaboration to keep the momentum going.
Photo: James Gilligan, Unit Manager, and Janice King, Sales Associate, showing off some of the merchandise at the Broadhearth pop-up.
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