In 2019, Eastern National debuted America’s National Parks™ as the public-facing brand for our stores in National Park Service locations. The new brand was implemented at 275 park stores at national park sites to strengthen the connection for visitors between the park store and the park experience. In-store signage displayed at every America’s National Parks store communicates to visitors: Your purchase supports this park. Over the course of 2020, Eastern National will be working hard to build on that core message as well as develop enhanced visuals that show visitors how their purchases help provide meaningful educational experiences.
Read more on the Eastern National website.
Image: Proposed signage for the America’s National Parks™ Store at Cape Hatteras NS.