Welcome to Your Park Store: America’s National Parks™ Officially Debuts

Jul 24, 2019ANP Home, Organizational Announcement

Three members of staff of the Flight 93 Store Pose for pictures

On July 1, our stores at more than 150 National Park Service sites opened their doors to visitors under the name America’s National Parks™. This name change represents the first phase of a rebranding effort for the organization, to strengthen visitor awareness about the connection between the park, the park store, and the support their purchases provide for educational programming at that site.

Staff from the America’s National Parks Store at Flight 93 National Memorial show off their new uniforms. Left to right: Store Associate Peggy Scherer, Store Manager Greg Kraycirik, and Store Associate Trista Stutzman.

In addition to a new look and logo, the America’s National Parks™ brand brings a renewed emphasis on extending the park experience for visitors. New store signage makes it clear to visitors that the interpretive programs they’ve just experienced were funded by purchases made in the America’s National Parks™ store, for example.

A critical component of the new brand is not in itself new: it’s our people! Every day, our friendly and knowledgeable staff greet and engage visitors, ensuring that everyone passing through gets the most out of their park experience. The new America’s National Parks™ uniforms help strengthen that personal connection and, ultimately, the visitor’s bond to the parks.

As we embark on the next phase of the rebranding project, we look forward to continuing to work with our park partners to identify additional opportunities for updated park signage, and sharing stories about how visitors’ purchases at America’s National Parks™ stores support the special places that the National Park Service preserves, interprets, and protects.

Our park partners at Fort Pulaski National Monument are helping us spread the word to visitors—purchases support the park! Left to right: Rangers Elizabeth Smith, Jamie Niles, Jessica Healey, Darren McClenney, Joel Cadoff, Superintendent Melissa Memory and America’s National Parks Site Manager Wanda Kindrick.
Susan and Billy Haines were the first customers at the new America’s National Parks Store at Cape Hatteras National Seashore. They purchased an America’s National Parks photo book with a custom Cape Hatteras National Seashore cover.